Create a YouTube Following with B2B Strategies

Now more than ever businesses are marketing B2B strategies to engage industry leaders online. An influential way to project a positive marketing strategy is by using YouTube to post videos. By posting videos on social media sites, you are essentially attracting more viewers and increasing your branding, marketing, and selling scope. It takes more than just wanting to have a strong social media presence. A business needs to incorporate marketing strategies online that effectively represent everything the company embodies. YouTube gets over one billion visits a month. A portion of those visits could be to your specific channel. A business can learn how to socially market themselves by reading the following blog by Jasmine Sandler entitled, How to Make a Plan for B2B Social Selling, and start creating a durable marketing plan that includes a YouTube presence.

Educate and Inform with Content Marketing

Content marketing is about more than just blogs and articles. It also includes infographics and videos that educate and inform. The whole point is to create an experience for a viewing audience that they can relate to and feel. Businesses now have the opportunity to influence and leverage their market to create success stories similar to the following businesses with a high number of subscribers and viewers: HP with 10,386 subscribers and 4,152,345 video views, Microsoft with 43,187 subscribers and 13,547,934 video views, UPS with 1,236 subscribers and 2,348,974 video views, and Cisco with 17,663 subscribers and 2,856,045 video views.

Create a Video Marketing Strategy that Includes Regular Posts

Social media marketing for B2B needs to encompass a schedule that keeps a company releasing fresh videos to engage their target audience. A business needs to remain consistent with video posts on YouTube, especially when introducing new products and services, which directly relates to Google since videos are some of the most popular browsing criteria. A business needs to make sure their videos are optimized for Google listings so they are easily found. By applying simple optimization tips you can implement a strong tool for raising your website in search engine rankings. Another way to ensure videos are viewed is to target your specific audience and provide engaging content. It is vital that you promote your business on the platform that reaches your target audience best. It is important to understand where your demographic spends time, as well. The figures you discover will assist you in choosing a frequency of time that also targets the audience you want to attract when they are actively using social media.

Jasmine Sandler is focused on giving B2B clients reliable marketing options that helps them increase their business. Contact her to schedule a free 15 minute phone consultation to learn about social marketing techniques that benefit your business.

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