When is the last time you looked at where your business falls on the Google search results? Does your company name show up on the first page when you search for a keyword-relevant to your product? If it shows up on the second page or later, a lot of exert marketers feel it may not be on Google in the first place. Indeed, people don’t scroll too far once they find a search result they like.
This is where SEO, or search engine optimization, comes in to play. SEO services in Raleigh are just one part of an effective digital marketing strategy. Its main purpose is to help your business appear higher on search engines. They do this through the power of keywords that you choose. These are words, or phrases, relative to your product or services you think people in your demographic are going to use. If you are on the fence about using SEO services in Raleigh, here are some reasons it’s beneficial.
You have probably seen the Google search results marked “Ad” at the top every time you look for something. These are not organic searches. Organic results are the ones that are not paid ads. Being at the top of this list is great because they come at no cost to you, so any purchase they make is a profit. Many people also trust organic search results more than ads clearly marked as an ad. Without good organic results, a website will suffer.
Unlike other marketing methods, SEO’s results are tangible. This means you can clearly see what areas it has improved, like click-throughs, conversions, organic visits, and more. Most SEO companies can provide you with past results from campaigns to prove their value as a digital marketing agency. If you want results you can count and count on, hire an SEO company.
It Pays For Itself
Any good marketing campaign will pay for itself and more and SEO does just that. The sales created by a successful SEO campaign should far outweigh the cost of the campaign itself or there is no point in doing it in the first place. This turns the campaign from a cost to a benefit.
When people spend time on the internet, they usually do so on their mobile devices. Mobile marketing has become a paramount concern for any company that wants to have a great digital marketing protocol. A good portion of SEO is geared towards mobile search results, both paid and organic.
It Lessens the Burden of Social Media
Social media marketing is a great way to build your brand, but it does require constant active engagement. This can take you away from other important tasks in the day-to-day operations of your business. SEO improves the passive engagement of your business, so social media doesn’t have to carry the entire burden of spreading the word about your company.
If you want to improve your digital marketing strategy, a quality SEO company is a must. For more information about how SEO can help you, contact the pros at Multi-touch Marketing Agency.