A bounce rate is the rate by which visitors to any given site stay on the front page, and then almost immediately leave. No buttons are clicked, no pages turned, they just come and then go. In some cases, this is a good thing. Some sites don’t need more than one page, so their bounce rate and their normal visit rate are one and the same. For instance, a blog can greatly benefit from a high bounce rate, as a blog generally only need one page to get across what they’re all about.
Good or Bad Thing?
Whenever your site has more than one page, which are required to truly understand what your site is all about, then a high bounce rate is a very bad thing. It means that your visitors aren’t staying long on your site, barely even looking over the first page before leaving. This means lower SEO, which means a lower placement on the search result pages of google and other search engines, which of course means traffic to your site at all slows to a crawl, if not a complete halt. If your page requires more pages viewed in order for traffic to increase properly, then you need to reduce bounce rates as low as you possibly can.
How to lower my bounce rate?
There are a number of ways to lower the bounce rate of your site. Many methods of raising your SEO also coincide with this. Provide links on the front page to the essential pages that show what your site is all about. Put the means of navigation front and center, so people not only know that there are in fact other pages on this site, but also know how to get there. Make sure the pages themselves sound enticing to make any uncertain visitors curious enough to click on it.
The idea here is to get more people interested in the rest of your content. Lower your bounce rate as much as you possibly can. If you need any help on this, an SEO optimization company in Florida might be able to help, seeing as how methods of lower bounce rate and methods of search engine optimization often overlap.
