Dress Your Trade Show Exhibit Booths to Impress

by | Aug 17, 2012 | Marketing & Advertising

When you go to a trade show, you want to make an impression on the people who attend the show. Because trade shows often deliver you a targeted audience, you need to make the most of the opportunity. As the attendees walk among the trade show exhibit booths, you need to make sure they are compelled to stop by yours. This means making sure your booth stands out as much as possible.

Rich Colors

You don’t want to set up your booth with simple black and white. While this may seem classy and professional, it isn’t enough to attract your potential customers. If the only color in your booth is your company logo, you need to think about ways to add color to your booth. Use shelving in bright colors or create a colored display that will catch the eye of everyone who walks by your booth. This will increase the number of people who will stop.


While it isn’t the main purpose of attending a trade show, the guests at the show will enjoy any giveaways you have. Choose a corporate giveaway that will reflect your company in some way. Just about any giveaway can be customized with your business name, logo and contact information.; however, you want something people can use that will remind them of what your business offers. Placing these giveaways in a prominent location in trade show exhibit booths is sure to attract people.


Your booth will rely heavily on the lighting. While the trade show venue will offer overhead lighting, you can do more than that. Make use of other lighting sources, especially around any banners or signs you display, to draw attention to your booth. People prefer visiting a booth that is well-lit and allows them to easily see everything in the booth. In addition, a well-lit booth is more welcoming.

Because you are after the same audience as everyone else at the trade show, it is important for your booth to stand out from everyone else’s . The best way to make sure you stand out is to use plenty of color, as well as offer useful giveaways. Attendees want to walk away from your booth well informed. This makes proper lighting another important feature to consider so you can attract more visitors and ensure those who do visit your booth can gather all the information they seek.

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