You may have heard about Fred, the new Google algorithm that appeared on the scene in March 2017 and lowered the rankings of some websites, but unless you are a professional spammer or clickbait-monger, you have no reason to fear. Fred is no threat to companies who have the forethought to hire a professional company for their Website Marketing, Internet Marketing, and SEO. Houston is such a competitive market for local businesses that it only makes sense to hire a professional for your company’s local SEO strategy.
Google Recognizes High Quality Websites
The websites that were most negatively affected by Fred were clickbait websites of the most meretricious type, existing only for PPC purposes. These websites were littered with banner ads, affiliate links, and duplicate content, exactly the things that Fred targets. Websites made by professional Internet Marketing companies like eWeb Results are not vulnerable to having their search rankings lowered, because they do not apply such amateur SEO tactics.
Successful Internet Marketing Is About More Than Just Search Engine Optimization
When they first hear about SEO, Houston business owners might think that the key to having a strong presence on the Internet is just about having the right keywords in the right places, but there is a lot more to promoting your business online. There is a saying in the world of search engine optimization that “Content is king,” and that is true. It is true beyond SEO, though. Not only do Houston customers want to find a relevant business nearby, but they want to find out as much useful information as possible about the business by visiting its website. A truly well-made website will get visitors very close to making a purchase, so that they arrive at your place of business already knowing what they want to buy and feeling sure that they want to buy it.
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