Fundraising by email continues to be an effective source of boosting donations to your foundation. Although a wider range of social media is now available to attract new donors, email requests still provide successful results for fundraising nonprofits in Minnesota. Nevertheless, you should hire a legal firm to check that your emails meet the required rules and regulations that govern their issue.
Use Emails to Direct Donors to Your Donation Page
The main purpose of your email is to encourage donors to be educated about your foundation so that they can click over to your donation page and make a single donation or set up a monthly payment.
For fundraising nonprofits in Minnesota, you must find the correct balance between sending out regular emails and not send too many. When a potential donor receives excessive emails from you, they will send you to the junk list and stop opening your emails altogether.
In balance, you may not send out sufficient emails to gain their interest. One email can easily be ignored and then deleted, so consistency and regularity are more important.
Boost the Relationship
As individuals read blogs because they feel a close relationship with the writer and their subject, fundraising nonprofits in Minnesota must be able to build a connection that will hopefully endure for the long-term.
Your email system should be set up to thank them for any donation they make; immediately they have completed the transaction. You can use this email to encourage them to inform their friends and to provide personal pieces of information about how your fundraising activities have been received successfully in the past
You should take legal advice before preparing your email content so that your specialized legal team, who are experts in the nonprofit arena, can double-check that the information you are providing is both legal in content and is the right side of the rules and regulations that govern non-profit organizations.
