As social media becomes more popular and present in everyday life, companies, from small local businesses to big box stores, are jumping on the Facebook ads bandwagon. Facebook ads are an excellent marketing tool, but for those companies with several locations, implementing a management solution can be tricky. Let’s explore the pros and cons of Facebook ads management for multi-location businesses.
Exposure. More than one billion people are active on Facebook. That’s a lot of eyes passing over advertisements, and it’s a definite benefit. Facebook ads can vary in appearance as well, ranging from images to text, or a combination of both aspects. This allows a business to experiment with variety and to create unique, eye-catching designs for their ads, while still providing the appropriate information.
Management. Unfortunately, one of the major issues with Facebook ad management for multi-location businesses is the need for individual management per location. Users aren’t able to post to a single “child page,” a page that represents the company as a whole, so if a company wants to advertise sales, individual posts will still have to go on multiple location pages.
Individuality. However, even if a single child page isn’t available to post about company-wide sales, it creates an automatic roadblock in the advertising process, which can prevent mistakes like the wrong sale items going up for certain locations. Prevention like this saves your customers from confusion and disappointment.
Single Login. Despite the inconvenience that comes with having to post to many locations, Facebook still features a single login mechanic, which allows users to access all location pages from a single point. This saves time and the headache that comes with lost passwords or invalid usernames.
Social media can’t be ignored, and companies are taking advantage of that. Dive into the world of Facebook ad management for multi-location businesses, and find what works for you.
