Most bloggers write short posts because it’s easier to do. But longer content has higher engagement rates, which means more traffic, more subscribers, and more sales. Here’s how long a blog post should ideally be in 2022.
This article will look at the ideal length for a blog post in 2022. We’ll also talk about why shorter content doesn’t work as well as longer content does.
What is the ideal blog post length?
The length of your blog post is one of the most important factors that determine whether or not a search engine will rank it. The average blog post that ranks on page one of Google in 2022 is over 1800 words. Why? Because Google values resourceful content that can talk at length and provide benefit to the reader.
Knowing that the ideal length for a blog post is over 1800 words, as a blog writer you should make sure that your blog posts do the following:
- Help the reader solve a problem
- Are 100% unique content. No copy and pasting here.
- Are relevant and not filled with fluff.
- Have an interesting title.
- Are engaging, entertaining, and informative.
- And, to make sure it helps your business, have a clear call to action among the content.
Conclusion
When writing a long form blog post to help your small business website make sure you do your research and are writing unique content that will help the reader learn something or solve a problem. By providing resourceful content that’s unique and helpful, you’ll not only appeal to readers who land there but also be following the rules set out by the search engines.
