Among all of the ways to reach your target market, using catalog marketing solutions is one of the most enduring and effective. Last year over eleven billion catalogues shipped inside the United States alone, generating millions of dollars of revenue each month.
Perhaps you have heard the saying “It is five times easier to sell to an old customer than a new one.” This saying touches on the heart of why catalogs are so effective. In a nut shell, they stick around much longer than any other form of printed or electronic information.
Staying Power
Once an email is deleted it is gone forever. Print catalogues tend to remain long after other forms of advertising have gone in the trash can. Along with the tactile sensation and leisurely feel as they are being read, catalogues are one of the most enjoyed forms of advertising to date.
Coupled with spikes in Internet sales and activity on social media outlets every time a new catalogue is sent out, it’s easy to see why this form of advertising has endured so well in the digital age. Simply put, catalog marketing works.
More Time Equals More Sales
Whether your company provides products or services, having a catalogue is a smart idea. It gives you a chance to reach out in a detailed and attractive way. On average, an email will be viewed for about two seconds before the reader will decide whether to continue reading or hit delete.
Having something physical that has obviously had effort and skill put into its creation instinctively requires more time from the customer before any decision is made. More time to influence and sell products or services means, ultimately, more sales.
Cost of Doing Business
A major business decided to cut their catalog program in an effort to save money. Over the next year that same business saw a hundred million dollar drop in sales when compared to the year before. As it turns out, catalog marketing solutions put a physical product into the hands of consumers and this can have a direct effect on how much they choose to spend.
Arandell is your one-stop-shop for all of your catalog and printing needs. Be sure to discover their products and services for yourself by visiting www.arandell.com.
